vision for life

What’s your 20:20 life vision?

As I’ve worked across a broad range of industries and companies, I’ve noticed how the company values tend to be around the same words and vision statements invariably talk about being The Best.

Here is a sampling of well regarded vision statements from companies around the world:

Disney – To make people happy.

Google – To provide access to the world’s information in one click.

Air New Zealand – By creating a workplace where everyone is committed to our customers in a distinctively New Zealand way, we will enjoy superior industry returns and be the number one airline in every market we serve.

Illiteracy Program – In two decades our services will no longer be needed.

Instagram – Capture and Share the World’s Moments.

Fonterra – To be the natural source of dairy nutrition for everybody, everywhere, every day.

Khan Academy – To provide a free world-class education to anyone anywhere.

LinkedIn – To connect the world’s professionals and make them more productive and successful.

BMW – To become most successful premium manufacturer in the car industry.

Siemens – A world of proven talent delivering breakthrough innovations giving our customers a unique competitive edge enabling societies to master their most vital challenges and creating sustainable value.


How do you feel when you read the above visions?

Which ones energise you?

Feel unrealistic?

Don’t appeal to you?


Do you know what your company’s vision statement is? In theory, it should set the stage for the corporate strategy, where investments are made in people and resources and influence how the culture plays out.

Let me ask – how often do you honestly look at your company’s vision and actively use it as a guide for yourself as to how you show up in your day? Or are they merely words on paper that hold little meaning for you?


Research has identified three main factors that motivates us at work:

  • Autonomy (having control over your work, your time and making decisions)
  • Mastery (being able to use and improve the skills you enjoy) and
  • Purpose (making a difference and understanding what you do has value).


Herein lies a gap I often see when coaching my clients. By not being clear on your own life vision statement – it leaves us adrift and questioning our fit and place in the corporate jungle when the initial excitement of a new project / new job / new location has worn off.


Given that we work in a world where constant change is the norm, not the exception – more than ever I believe we need to take the space and be clear about our own purpose, what drives and motivates us and using that as a soul guide to respond back at our workplaces.


How often are you consciously reviewing your own vision statement and its fit to the company you work for?

Creating your own vision statement is a similar process to that of a company. Know your big goals. Dream big. Have passion and emotion. Use words that paint a graphic mental picture for your future self.


Feel free to download my life plan framework that helps to structure your thinking around this.


Once you have your vision statement, the rest of the sheet is easier to work out what goals do you want to set and define what success will look like for you.

Take 1-2 hours each month to track your progress with your activities. Be mindful of the gap between your vision, your company’s vision and the activities that are filling up your week, your month.

I’m not advocating ‘live every day as if it were your last’ (I tried that for a while and frankly found it exhausting), however I do believe too many of us are existing and not choosing to be a more active driver of our lives, our choices and creating the space to allow our soulful self to shine – both in the workplace and outside of it.


I’d love to hear your thoughts on this topic and where you have found your own fit (or mismatch).

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